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News » Press Releases » Harmony Gold's “Robotech” Brand Resurges Worldwide as New Deals Are Inked for Original Series and Feature Film
Press ReleasesApril 16, 2007
Harmony Gold's “Robotech” Brand Resurges Worldwide as New Deals Are Inked for Original Series and Feature Film
Having introduced anime to a generation of fans, the company’s flagship title is globally rekindled by programming and licensing demands
Author: Sheila Morris

LOS ANGELES – April 16 , 2007 - With a franchise and top-selling animated series that spans over two decades, coupled with a resurgence of the series, Melissa Wohl, Vice President, Sales for Harmony Gold, announced today that company has officially re-launched the “Robotech” brand worldwide and as such as has already signed three new licensing and merchandising deals for the original “Robotech” animated series (85 half-hours) that debuted in 1985. Additionally, four new distribution deals for “Robotech: The Shadow Chronicles” (90-minute hi-def) recently released feature film based on the series, have been signed with more pending.

“Robotech is the groundbreaking Japanese animated sci-fi series that introduced anime to a generation of fans,” commented Wohl. “‘Robotech’ is a phenomenon. Unlike most audiences that outgrow the shows of their childhood, the original ‘Robotech’ fan base remains loyal and has introduced the brand to their offspring. The show remains as fresh today due in part due to its superior writing and high-quality animation. The giant robotic action gets you into the series but the character drama is what keeps you hooked,” added Wohl.

“Revelation Films is delighted to be working in partnership with Harmony Gold to bring ‘Robotech: The Shadow Chronicles’ to UK consumers. Our aim is to bring the best viewing and owning experience possible to the public via an innovative approach to marketing and Robotech is a perfect vehicle for us to achieve this,” commented Trevor Drane, Commercial Director for Revelation.

Diego Barassi, Regional Marketing Vice President of Exim Licensing, commented, “with both the new remastered series and the wonderful new high definition movie, our goal is to reach boys 6-11 years, along with their parents who are already loyal fans. Together families will enjoy 'Robotech's' never-ending adventures. We are sure that our partnership with Harmony Gold will be a successful one that will create enormous business advantages to our licensees everywhere in Latin America."


The four new distribution deals for “Robotech: The Shadow Chronicles” include:

FUNimation Entertainment
U.S. and Canada
Theatrical, TV, and DVD

EXIM Licensing Group
Latin America
Theatrical, TV, DVD, and all media rights for “Robotech”

Revelation Films Ltd.
UK and Ireland
Theatrical, TV, and DVD

Madman Entertainment
Australia and New Zealand
DVD rights


The three licensing and merchandising deals for “Robotech” include:

FUNimation Entertainment
USA & Canada, UK, Australia, New Zealand, and South Africa

EXIM Licensing Group
Latin America

Empire International Merchandising Corporation
Hong Kong, China, Taiwan, Korea, the Philippines, Singapore, Malaysia, Indonesia, and Thailand


About Harmony Gold:
Harmony Gold has been active in the production, acquisition and distribution of quality programming worldwide since its inception in 1983, producing some of the television industry's classic and history-making programs. Visit HarmonyGold.com or Robotech.com for additional information.

 

The successful DVD release of Robotech: The Shadow Chronicles has sparked a worldwide resurgence of demand for the Robotech brand!






Funimation Entertainment has expanded their involvement over merchandising rights of Robotech in English-speaking territories.






Exim Licensing Group is managing all media and merchandising rights for Latin America.






Revelation Films is managing theatrical, television, and DVD rights of Robotech: The Shadow Chronicles in the United Kingdom and Ireland.






Madman Entertainment is managing DVD rights in Australia and New Zealand.






Empire International Merchandising Corporation is managing merchandising in Asia.







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